MCLC is a reincarnation of Modern Chinese Literature (1984-1998). Presently in the process of building a new subscription base after taking over and refashioning this journal, the new editors project to have 500 subscribers within the journal's first year of publication. As the leading English-language journal in the field, MCLC reaches well beyond its immediate subscription base. That readership consists of scholars and teachers of Chinese literature, film, history, and culture; graduate students in East Asian culture departments; comparatists; etc. Our hope is to reach a broad readership of scholars, intellectuals, and students, as well as those whose interest in China is not necessarily academic.

Ads can also be posted on the MCLC LIST, a listserv affiliated with the journal Modern Chinese Literature and Culture. As of March 2005, the list had a membership of 600, composed of scholars and graduate students in the fields of modern Chinese literature, media studies, and history, as well as a few interested professionals.

Rates for annual or long-term advertising are negotiable.

Rates for a one-time posting on the MCLC LIST: $75

Acceptable formats:

Camera-ready art (600 dpi laser print @ 131 lpi acceptable)
Adobe Pagemaker for Macintosh
QuarkXpress for Macintosh
Adobe Illustrator for Macintosh
Mac or PC TIFF file
Mac EPS fil
PDF format (all fonts must be included)

(for above electronic formats, a resolution of no less than 300 dpi is required)

Unacceptable formats:

PC-based drawing programs
GIF, PICT, or JPEG files

Advertisers must supply either camera-ready copy or acceptable electronic versions for standard b/w advertisements. Extra fees will be added for setting and color processing.

Kirk A. Denton
Editor, MCLC
Hagerty Hall 398
The Ohio State University
1775 College Rd.
Columbus, Ohio 43210
614-292-5548